GO AHEAD, TAKE A PEEK INSIDE!
Packaging Design Master
A comprehensive packaging design course that goes far beyond simply learning what a dieline is. We take you through our entire client process from what kind of questions to ask during a discovery call, pricing your services, sourcing and designing packaging, working with printers and SO much more. Plus you’ll gain lifetime access to our community of packaging design students (and me!) where you can quickly get your questions answered any time.
LET ME INTRODUCE YOU TO…
Does this sound like you?
Pinning all the packaging design inspo, but being too afraid to take on that kind of project yourself
Dreaming about the day your designs could be in retail shops and boutiques
Sweating at the idea of learning all the legal information required on packaging designs
Low-key terrified of screwing up packaging projects and upsetting your clients
I was like you, too!
I’m Lauren! Owner of Elby Creative, a brand + packaging design studio. I am also the Packaging Design lecturer at the University of Wisconsin - Milwaukee. My greatest passion is watching other designers have ah-ha moments and succeed in business.
The first day at my real-world design job I was tasked to design packaging for a national retail brand. I was practically shaking in my desk chair! Three years later I was breezing through my agency packaging projects day in and day out with ease, and I want you to experience that same feeling. I’ve compiled my years of experience and knowledge into this course for you to easily digest and implement.
Meet your teacher, lauren
“One of the most valuable design resources I’ve invested in!”
“Lauren is a fantastic teacher- she shares knowledge from the basic principles of print-design through to more complex packaging requirements ands no stone unturned when it comes to giving her students confidence.
Having completed the course, I now feel a lot more confident in marketing myself towards product-based businesses. Having knowledge to refer to (and a network of designers!) reassures me that no matter how complicated a job may initially appear, I’m best equipped to create the best work for my client.”
- Laura of Obscurio
"I feel so much more confident in designing packaging"
Before taking this course, I had always just bootstrapped my knowledge of packaging design and felt like such an amateur.
Now, I feel like I have an actual system and the knowledge of what needs to be considered in the entire packaging process--not to mention a ton of resources for any questions I do have. I feel so much more confident in designing packaging for my clients that is not just cute, but well done!
- Laura of Dotted Design
This course will cover...
PROJECT WRAP-UP
Setting up Final Art
File Structure
Proofs + Printer Coordination
SUPPLIERS & PRINTERS
Packaging Suppliers
Packaging Printers
LEGAL INFORMATION
General Requirements
Food
Cosmetics
Icons/Badges
Barcodes
DESIGNING PACKAGING
Choosing Packaging
Designing First Steps
File Setup
Spot Colors + Finishes
Digital Mockups
Physical Mockups
RESEARCH AND PREP
Consumer Buying Habits
Differentiation
Choosing Packaging
Art Direction
PACKAGING ESSENTIALS
Vocabulary
Printing Techniques
Materials, Techniques and Packaging Types
Color
SALES + PRICING
Sales Calls
Value Based Pricing
Notion Client Onboarding
PACKAGING STRATEGY
Branding with Packaging
Retail Research
Competitor Studies
Audience Analysis
Pre-strategy Workshop
Strategy Workshops
Course investment
TWO PAYMENTS OF
$325
Enroll
SINGLE PAYMENT OF
$649
Enroll
*At Elby Creative we believe in fair pricing and ethical access to education. That means you’re not paying more by splitting your payment into monthly installments, you’ll have lifetime access of the course, and free access to any course updates.
Guest expert trainings
pre-recorded and INSTANTLY VIEWABLE
MATERIALS for packaging
Charging $10k+
Sustainable packaging
Brand strategy
Pinterest marketing
Carli Anna
Neenah Paper
Little Fox Design
Quill and Co.
Emmy de Leon
Extra course bonuses
Students will receive a free print sample kit containing samples from some of my favorite printers and suppliers. Confidently recommend specific materials and brands to your clients based on your samples!
*US & Canada only
Simply plug in your designs and information into our template to bring your ideas to life and get your clients singing your praises. $59 value included FREE with the course!
Organize your process in a new and cutting-edge way with our Notion Portal. Have a private Notion board to overview your entire project plus a client portal for seamless project flow. This resource isn’t available ANYWHERE else.
PRINT SAMPLE KIT
PACKAGING DESIGN PRESENTATION TEMPLATE
NOTION CLIENT PORTAL & PROJECT ORGANIZATION
CLIENT WORK FROM PDM STUDENTS!
1. OBSCURIO 2. ASTERIA 3. DOTTED DESIGNS 4. OBSCURIO 5. SARA GISABELLA
WHAT IF I’VE NEVER DESIGNED PACKAGING BEFORE? OR WHAT IF I ALREADY HAVE DESIGNED PACKAGING FOR SOME OF MY CLIENTS?
HOW LONG WILL IT TAKE TO COMPLETE THE COURSE?
How long will I have access to the course?
I’M NERVOUS TO INVEST IN ONLINE EDUCATION. DO YOU OFFER REFUNDS?
Frequently asked questions
Forever & ever, baby!
WHAT IF I’VE NEVER DESIGNED PACKAGING BEFORE? OR WHAT IF I ALREADY HAVE DESIGNED PACKAGING FOR SOME OF MY CLIENTS?
HOW LONG WILL IT TAKE TO COMPLETE THE COURSE?
How long will I have access to the course?
I’M NERVOUS TO INVEST IN ONLINE EDUCATION. DO YOU OFFER REFUNDS?
Frequently asked questions
The course content is approximately 8 hours of video. We recommend spreading out the information over the course of a few weeks to soak it in and start to implement.
WHAT IF I’VE NEVER DESIGNED PACKAGING BEFORE? OR WHAT IF I ALREADY HAVE DESIGNED PACKAGING FOR SOME OF MY CLIENTS?
HOW LONG WILL IT TAKE TO COMPLETE THE COURSE?
How long will I have access to the course?
I’M NERVOUS TO INVEST IN ONLINE EDUCATION. DO YOU OFFER REFUNDS?
Frequently asked questions
Whether you’re a total newbie or a seasoned designer, this course has something for you! We walk you through everything step by step so you’ll never feel confused or behind. And for packaging amateurs, you’ll gain valuable insight into our process and pricing that will streamline and add value to your projects.
WHAT IF I’VE NEVER DESIGNED PACKAGING BEFORE? OR WHAT IF I ALREADY HAVE DESIGNED PACKAGING FOR SOME OF MY CLIENTS?
HOW LONG WILL IT TAKE TO COMPLETE THE COURSE?
How long will I have access to the course?
I’M NERVOUS TO INVEST IN ONLINE EDUCATION. DO YOU OFFER REFUNDS?
Frequently asked questions
Due to the nature of digital products, we do not offer refunds. However, we do offer payment plans to make the investment easier on your wallet and mind. Plus you’ll have lifetime access to our community where you can get any question under the sun answered.
Enroll now!
TWO PAYMENTS OF
$325
Enroll
SINGLE PAYMENT OF
$649
Enroll
*At Elby Creative we believe in fair pricing and ethical access to education. That means you’re not paying more by splitting your payment into monthly installments, you’ll have lifetime access of the course, and free access to any course updates.